Navigating the vast landscape of new vehicles can be daunting. For many prospective car buyers, the journey begins with uncertainty. According to Kelley Blue Book research, a significant majority of online car shoppers are undecided on the specific model they want, and a large portion are even unsure about the brand. Recognizing this common challenge, Kelley Blue Book (kbb.com) has launched enhanced online tools designed to simplify the crucial process of Choosing A New Car Tool and ultimately, the perfect vehicle.
To address the needs of car shoppers overwhelmed by choices, Kelley Blue Book has introduced two powerful enhancements: the ‘Perfect Car Finder®’ and an all-new vehicle comparison tool. These features are strategically designed to assist consumers early in their shopping journey, making the selection process more streamlined and informed.
Refine Your Search with the Perfect Car Finder®
The Perfect Car Finder®, easily accessible under the ‘New Car’ tab on the kbb.com homepage, empowers users to sift through an extensive database of over 400 new vehicles and more than 1,100 trim levels. This tool stands out by allowing searches based on features and options that genuinely matter to car buyers.
Shoppers can initiate their search with a ‘Basic Search’, filtering by essential criteria such as price range, manufacturer, seating capacity requirements, desired fuel economy, and vehicle size. For those with more specific needs, the ‘Advanced Search’ option provides granular control. Users can refine their search by exploring criteria like available incentives and a wide array of interior and exterior features. Imagine specifying preferences like built-in navigation systems, versatile folding rear seats, family-friendly DVD entertainment systems, or practical additions such as luggage racks and privacy glass. For the mechanically inclined, the Advanced Search also allows filtering by engine specifications, including engine type, engine size, horsepower, and torque.
Compare and Decide with the Enhanced Comparison Tool
Once potential vehicles are identified, Kelley Blue Book’s enhanced comparison tool takes center stage. With a simple click, the Perfect Car Finder can arrange selected cars into a comprehensive side-by-side comparison. This detailed view includes manufacturer suggested retail prices (MSRP), available incentives, and the valuable New Car Blue Book® Value, which reflects the current market price for a new vehicle.
The side-by-side comparison goes beyond just price, presenting a complete picture. Users can examine everything from available features and options to in-depth technical specifications, crucial safety data, and Kelley Blue Book’s trusted reviews and ratings. Understanding that shoppers’ needs evolve during research, the comparison tool intelligently suggests similar vehicles that align with the consumer’s ongoing search, potentially uncovering options they hadn’t initially considered.
Kelley Blue Book: Guiding Car Buyers with Expertise
Tim Nelson, Vice President of Consumer Product Strategy and Management at Kelley Blue Book and kbb.com, highlights the motivation behind these enhancements: “With the proliferation of new models on the market, and more than 400 vehicles to choose from, consumers need a service allowing them to better narrow their search and compare vehicles they may or may not know even exist.” He emphasizes that these tools are designed to assist the significant number of undecided shoppers who visit kbb.com, ultimately helping them “find the right vehicle for their lifestyle and their budget.”
For nearly a century, since 1926, Kelley Blue Book has stood as “The Trusted Resource®” for vehicle information. Kbb.com, the company’s top-rated website, continues this legacy by providing up-to-date pricing and vehicle valuations, including the New Car Blue Book® Value, a key indicator of actual new car prices. Consistently recognized as a leading automotive information source, Kelley Blue Book remains dedicated to empowering car buyers and sellers with the knowledge they need to make confident decisions.
